Driven by innovation, simplicity and fast turnaround with security in purchases and sales, Carro no Bolso is a Startup that started its activities in Belo Horizonte city, Brazil, with the aim of being a digital platform for purchases and sales of cars.

The startup understand that the process of buying and selling a car can be tiring, bureaucratic and can end in a frustrating way, as many people do not have experience in the process.
Understanding the pain of its audience, Carro no Bolso was created to streamline and facilitate car purchase and sale operations, bringing innovation, sophistication and simplicity with security, through the digital platform.

We received the mission to develop the entire visual identity and brand positioning of the Carro no Bolso, with the aim of developing a visual language that would approach its audience through an expressive, objective and sophisticated language.