We are brand expression.
We create design to express strategies, create impact and perception of brands, products, and services, to generate value and business
results

Sillas Maciel Studio is an independent design studio established in 2013 by the designer and creative director Sillas Maciel. The studio develops visual expression projects to enhance brand perception and value for products, services, and projects, expressing creative strategies through design as a multidisciplinary tool and branding across all platforms. It translates business and cultural values to build relevant experiences that generate value for everyone.

Simplicity

There is power in simplicity: it carries meaning and intention. Design is in our DNA, and graphic forms are our passion. We have a visual mindset, quickly thinking in shapes and symbols when we understand a business strategy. Our design and graphic structures are direct, simple, and expressed with a diligent, sincere, and uncomplicated work style.

We collaborate and communicate closely with our clients and partners to create strategies, simple forms, precise systems, and colors that effectively express and enhance a message. Our processes are as simple as our design.

Active Listening

We value creating positive and lasting relationships and experiences with our clients and partners. We believe that brand strategies and creative projects are best developed together for better process understanding and outcomes.

Listening is essential for better comprehension and relationships between organizations and people. Listening involves much more than just hearing the words being spoken; it’s about truly understanding the complete message, including the feelings, thoughts, and intentions behind the words..

Curiosity

We are curious. We look at the world with eyes attentive to details that can lead us to innovative connections. It is a positive value in the creative universe. Curiosity is a catalyst for exploring new territories and drives us to experiment with different approaches to see what happens.

We use curiosity to find similarities and relationships between seemingly unrelated things to generate new ideas. Curiosity encourages continuous improvement. Questions like "How can I do this better?" drive the refinement of our processes and results.

Boldness

Boldness is the key to innovation and progress. It allows us to explore new possibilities, turning ideas into realities that make a significant difference in the world. It involves the courage to challenge the status quo, take risks, and explore uncharted territories by questioning established norms and practices.

Testing new ideas without fear of failure. Proposing solutions that may seem radical or unconventional and using experiences and emotions to inspire our creations and seek authenticity that resonates with people.

To dare is to consciously and respectfully push boundaries, flirting with fear but having the courage to go beyond.

Visual Expression

We see visual expression as a powerful form of communication and impactful promotion. It’s our purpose to use design and other creative disciplines through images, colors, and shapes to convey ideas, narratives, strategies, and emotions, aiming to provoke reactions, spark dialogue, and capture attention to generate perceived value. This is our driving force, our expertise.